Introduction

Welcome to Fashion EU's Privacy Policy. This document outlines how we collect, use, process, and protect your personal information when you use our website and services. Your privacy is extremely important to us, and we are committed to protecting and respecting your data rights in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

By accessing or using our website, you agree to the terms described in this Privacy Policy. We encourage you to read this document carefully to understand our practices regarding your personal data.

Information We Collect

We collect different types of information to provide and improve our services to you:

Personal Information

• Contact Information: Name, email address, phone number, shipping and billing addresses
• Account Information: Username, password, account preferences
• Transaction Information: Purchase history, payment details (we do not store complete credit card information)
• Communication Data: Inquiries, feedback, and any information you provide when contacting our customer service

Automatically Collected Information

• Usage Data: IP address, browser type, device information, pages visited, time spent on the website
• Cookies and Similar Technologies: Information stored through cookies, web beacons, and similar technologies
• Location Data: General location information based on IP address or more precise location if you allow it

How We Use Your Information

We use the information we collect for various purposes:

• Providing Services: Processing orders, delivering products, managing your account, and customer support
• Personalization: Customizing your shopping experience, recommending products based on your preferences
• Communication: Responding to inquiries, providing order updates, sending service notifications
• Marketing: Sending promotional materials, newsletters, and special offers (with your consent)
• Analytics: Understanding how our website is used, improving functionality, and enhancing user experience
• Legal Compliance: Fulfilling legal obligations and ensuring compliance with regulations
• Security: Detecting and preventing fraud, unauthorized access, and other potentially illegal activities

Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract Fulfillment: Processing necessary for the performance of our contract with you (e.g., processing orders, delivering products)
• Legitimate Interests: Processing based on our legitimate interests, such as improving our services and marketing our products, provided these interests do not override your fundamental rights and freedoms
• Consent: Processing based on your specific consent, such as sending marketing communications or using certain cookies
• Legal Obligation: Processing necessary to comply with legal requirements

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. Cookies are small text files stored on your device when you visit our website.

We use the following types of cookies:

• Essential Cookies: Necessary for the website to function properly
• Analytical/Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Targeting/Advertising Cookies: Deliver relevant advertisements and track their effectiveness

You can control and manage cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of our website.

Data Sharing and Third Parties

We may share your personal information with the following categories of recipients:

• Service Providers: Third-party companies that help us operate our website, process payments, fulfill orders, provide customer support, and analyze data
• Business Partners: Trusted companies we collaborate with to offer certain products or services
• Legal Authorities: Law enforcement agencies, regulatory bodies, courts, or other public authorities when required by law
• Business Transfers: In connection with any merger, acquisition, or sale of company assets

We require all third parties to respect the security of your data and to treat it in accordance with applicable laws. We do not allow our third-party service providers to use your personal data for their own purposes.

Data Security

We have implemented appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Regular security assessments and testing
• Access controls and authentication procedures
• Staff training on data protection and security

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to implementing and maintaining reasonable security practices.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and applicable legal requirements.

Your Rights

Under applicable data protection laws, you have the following rights regarding your personal data:

• Right to Access: Request information about the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data under certain circumstances
• Right to Restrict Processing: Request limitation of processing your personal data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to the processing of your personal data, particularly for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

International Data Transfers

Your personal information may be transferred to and processed in countries other than the one in which you reside. These countries may have data protection laws that differ from those in your country.

When we transfer personal data outside the European Economic Area (EEA), we ensure a similar degree of protection by implementing appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from individuals under 16 years of age. If you are a parent or guardian and believe we may have collected information from your child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

You have the right to lodge a complaint with your local data protection authority if you have concerns about how we process your personal data.